She's Electric Local is a behaviour change programme to enable more women to access and enjoy active travel through e-cycles.
About She’s Electric – Local
The She’s Electric Local programme is for local authorities, boroughs and large organisations to connect with communities and empower more women to e-cycle as part of their daily lives.
With successful projects up and running, we want to expand our reach and work in more areas to enable more women throughout the UK.
Our 4 Stage Programme
Stage 1: Development Phase – Exploring people and places.
Stage 2: Engagement & Promotion – Getting the right message to a range of people.
Stage 3: Event Delivery – enabling women to try a range of e-cycles in a safe, supportive space.
Stage 4: Analysis & Case studies, analysing data & celebrating success stories.
She's Electric Impact
Over 800 test-rides facilitated.
60% trying an e-bike for the first
time.
61 % of test-rides by women and
non-binary folks.
64% of participants say they are
more likely to ride an e-bike after
the event.
10,000+ social media engagements
in 2024.
20 x brand partners & organisations
from Brompton to Cycle Sisters.
Local authority partnerships live in
Norfolk and Gloucestershire.
Case studies and data
demonstrating modal shift.
