
She’s Electric is a radical national behaviour-change campaign to inspire and enable more women to ride an electric bike as their mode of transport.
Our goal is to reach 1 million women in 2024. Our vision is for the electric bike to be a mainstream mode of transport and to achieve gender parity. We want to change women’ perceptions of what an electric cycle is, showing them that it’s a useful, accessible tool for all.
Meet our role models

Joanna Harris Tench
Joanna is a member of the Women of Colour Cycling Collective and got an e-bike through the Access to Work scheme after presenting the case that an e-bike was a healthier and more sustainable option than getting a minicab every day, as had been suggested to her.

Eilis Barratt
Eilis is a multi-award-winning reviewer of electric vehicles. As the lead presenter of ‘Electroheads’, she turns a journalistic lens on how e-mobility can impact our lives and the cities we inhabit.

Kamar Omar
Kamar (aka Auntie Kay) is a primary school teaching assistant. She started taking cycling seriously when lockdown began. She now travels all over on her bike and is an inspirational cycling influencer. She rides a Tern Bike.

Kate Ball
Kate is a campaigns and policy officer with Wheels for Wellbeing and rides a Brompton which she has converted into an electric bike with a switch kit. She also attaches her wheelchair to the back of it!

Jacqui Ma
Jacqui founded accessory business Goodordering in 2012, and since then has designed and sold thousands of bright, functional and responsible bike bags.

Nallia Majid
Nallia is a volunteer ride leader for cycling group Cycle Sisters, a charity which aims to inspire and enable Muslim women to change their lives through cycling.

Sophie Brown
Sophie Browne Founder of AlsoBikes, rides a CaGo family bike and is a passionate eCargo ambassador. Having cycled all her life, she got into eCargo cycling from the moment she became a mother almost seven years ago.

CeCe Balfour
CeCe loves life, in particular her friends, family, cycling, skiing and art! A ride leader with New Forest Off Road Club and a founding member of Limitless Cyclopark, CeCe is often out with friends and family on her ICE trike.

Kat Hlavata
Kat is UK Manager for e-bike subscription company Swapfiets and rides a Swapfiets bike. She initially overcame her fear of cycling in London during Covid, and now she enjoys it for commuting and getting around London.

Eilidh Murray
Eilidh is the chair of London Cycling Campaign Trustees and coordinator for LCC’s Women's Network. One of Cycling UK's 100 Women in Cycling 2023 and a tireless campaigner for London to be a cycling city. She rides a Lime bike.

Joanna Harris Tench
Joanna is a member of the Women of Colour Cycling Collective and got an e-bike through the Access to Work scheme after presenting the case that an e-bike was a healthier and more sustainable option than getting a minicab every day, as had been suggested to her.

Eilis Barratt
Eilis is a multi-award-winning reviewer of electric vehicles. As the lead presenter of ‘Electroheads’, she turns a journalistic lens on how e-mobility can impact our lives and the cities we inhabit.

Kamar Omar
Kamar (aka Auntie Kay) is a primary school teaching assistant. She started taking cycling seriously when lockdown began. She now travels all over on her bike and is an inspirational cycling influencer. She rides a Tern Bike.

Kate Ball
Kate is a campaigns and policy officer with Wheels for Wellbeing and rides a Brompton which she has converted into an electric bike with a switch kit. She also attaches her wheelchair to the back of it!

Jacqui Ma
Jacqui founded accessory business Goodordering in 2012, and since then has designed and sold thousands of bright, functional and responsible bike bags.

Nallia Majid
Nallia is a volunteer ride leader for cycling group Cycle Sisters, a charity which aims to inspire and enable Muslim women to change their lives through cycling.

Sophie Brown
Sophie Browne Founder of AlsoBikes, rides a CaGo family bike and is a passionate eCargo ambassador. Having cycled all her life, she got into eCargo cycling from the moment she became a mother almost seven years ago.

CeCe Balfour
CeCe loves life, in particular her friends, family, cycling, skiing and art! A ride leader with New Forest Off Road Club and a founding member of Limitless Cyclopark, CeCe is often out with friends and family on her ICE trike.

Kat Hlavata
Kat is UK Manager for e-bike subscription company Swapfiets and rides a Swapfiets bike. She initially overcame her fear of cycling in London during Covid, and now she enjoys it for commuting and getting around London.

Eilidh Murray
Eilidh is the chair of London Cycling Campaign Trustees and coordinator for LCC’s Women's Network. One of Cycling UK's 100 Women in Cycling 2023 and a tireless campaigner for London to be a cycling city. She rides a Lime bike.

Joanna Harris Tench
Joanna is a member of the Women of Colour Cycling Collective and got an e-bike through the Access to Work scheme after presenting the case that an e-bike was a healthier and more sustainable option than getting a minicab every day, as had been suggested to her.

Eilis Barratt
Eilis is a multi-award-winning reviewer of electric vehicles. As the lead presenter of ‘Electroheads’, she turns a journalistic lens on how e-mobility can impact our lives and the cities we inhabit.