A Creative Campaign & Community Fund for Cycling Joy in London
Share The Joy is a collaborative campaign and community fund that aims to spread cycling joy in London.
Loud Mobility was commissioned by Lime to develop the Share The Joy Campaign.
Working in collaboration with Lime and the London Cycling Campaign the campaign aimed to showcase the positive impact of bike-sharing in through celebrating the wider cycling community.
The campaign grew into the Share The Joy Fund, which launched with an initial contribution of £100,000 from Lime and has since grown by a further £250,000.
Since 2024 the fund has been successfully distributing micro-grants to community groups who are increasing the number of joyful cyclists across the capital.
Campaign Partners
TO FIND OUT MORE ABOUT THE SHARE THE JOY FUND
OR APPLY FOR A GRANT…
The Coffee Table Book
As part of the campaign and launch of the fund, we created the Share The Joy Coffee Table Book.
Including introductions to the three impact areas of the fund and the nine grantees who received the first round of funding; this book showcases an amazing range of industry leaders and local people who are sharing the joy of cycling throughout London.
With a limited number of books printed and distributed across stakeholders, this free book, brilliantly designed by Verral Paul-Walcott is a fantastic and vibrant collection of lived experiences, professional insights and campaigning efforts to make all our cycling journeys better.
You can flick through the full book or download the free PDF version just below!
